It’s rare to talk with a small business owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they’re only concerned with “quality followers.” However, it’s generally the people who just have a couple of followers who get this to argument.
As a small business owner why would you would like more Twitter followers? Listed below are three good reasons:
1. More followers provide social authority. Exactly like any ranking system, the larger your follower count, the more folks buy Facebook page likes (your customers) assume you’re an expert-or at the very least someone interesting and popular. It might not be valid, but oahu is the way it works in some sort of where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is an ideal tool for spreading tips to a larger audience. If you have ideas worth sharing, why wouldn’t you intend to spread them to as many people as you are able to? Twitter makes it ridiculously easy to accomplish this. The larger your follower count, the faster your ideas is likely to be spread and shared.
3. More followers results in more sales. You’re likely on Twitter for among three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand, a product, a site, or even a cause, more followers provide the chance to generate more leads and more conversions. It is a superb marketing tool for small businesses.
Before I share with you some suggestions on the best way to increase the number of your Twitter followers, I believe that it is important that first I should tell you how not to accomplish it.
Don’t make an effort to cheat the system and try to have instantly attract tens and thousands of followers overnight. If something sounds too good to be true, it probably is. If you really are a celebrity who has developed a vast audience in certain other media channel, attracting followers will take time and effort nevertheless the investment is likely to be worth it.
Think about buying followers? All things considered, there are lots of people promoting this sort of service.
The very first reason you wouldn’t want to do this is because it goes from the Twitter rules. But worse than that is the actual fact buy Twitter followers these so-called followers have zero affinity, connection or curiosity about you or your business. It could be like your company sending a direct mailing to an un-targeted, generic list. The list could be worthless.
As opposed to using these supposedly fast-track methods for accumulating your follower count, I do want to share with you a few of my favourite proven ways you will get more loyal twitter followers.
Engage and Inform
Twitter is about engagement. It’s an active and fast moving platform, so you need to create content that educates, informs, entertains or inspires your followers. This can be carried out by sharing a good mixture of content, both your own personal and other peoples. You will soon build a big following of people who would like to go out with and follow you since they like what you’re saying or sharing.
Proudly display your Twitter button link
If you like visitors to your website to follow you on Twitter then make certain they can see your Twitter button link. You’ve to make it obvious to them. Don’t bury the Twitter button at the end of one’s website or blog page. Ensure it is prominent and ask your visitors to follow you. If they are in your website they’re obviously interested in learning more about you and everything you need to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include a connect to your Twitter account. (An email signature is small little bit of information that gets attached automatically to the conclusion of a message message. People typically put their name and contact details in the e-mail signature; however, you’re free to place anything you like.) Make following you on Twitter easy. Again, don’t cause them to become search for you.
Add your Twitter ID on your business cards and letterheads.
Although this won’t build you a massive following extremely fast it is a good habit to find yourself in and is simply as important as adding your physical address, telephone number and email address.
Avoid too much promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. Should you, you look just like a spammer-or just clueless. Not only can you NOT get additional followers, you will need replacing your existing followers and many of them only will unfollow you.
Actively follow others on Twitter.
Start your networking efforts by becoming a follower of the people you admire in your industry. Read their tweets to get a sense of who they’re and what their objectives are on Twitter. It’s a good idea to follow as many people in your industry or sector as possible. When you have found people and started to follow them, it will give them the chance to see both your good content and your online presence. They are then more likely to reciprocate and follow you back, as will many of the followers who may even come out to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you need to ensure your twitter name will there be for all to see and hear. Simply add the # (hashtag symbol) accompanied by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only way to have noticed by individuals who don’t follow you, but you must make your posts easy for others to retweet. So keep your tweets short enough for individuals to manage to add the RT symbol and your username (“RT @yourcompanyname”). So like, let’s say your name is 14 characters long you may also need to add the space. That means, to be able to be retweetable, your tweet may be no longer than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy for them to hop over to your Twitter account when they visit your Facebook profile. The perfect place could be in the “About” section.
Picture Twitter as a constant, fast flowing stream. Tweets flow past and tend to be never seen again. Therefore, you need to help keep your Tweets flowing so that you aren’t forgotten. Be obvious. Be noticeable in the crowd and you will receive a much more followers.
Url to Twitter from LinkedIn.
Having a Twitter link in your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so be sure that one is your Twitter account. It is likely to be suitable for networking, especially with the movers and shakers in your industry.
Answer others publicly.
I used to answer people via Direct Message, thinking what I’d to express was irrelevant to many of my followers. Because I wasn’t replying in public areas, this made me look unsociable. So now, I reply almost exclusively in public areas, and really, the only individuals who see those messages are people who follow both me and the individual I’m replying to that is just a small subset of my followers. By doing that, my tweets are sociable however, not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you connect to others, the more folks will reciprocate, and that’s precisely what must happen for you to grow your follower count. You need others to introduce you with their followers. However, don’t ask for a retweet too regularly. Once in a little while is okay but when you only post content worth retweeting, people will gladly take action for you and never having to ask!
These tips will really help to enhance your follower numbers and we hope they provide you with some inspiration. With that said, you need to remember: If you should be at the start of one’s Twitter journey, nobody is truly likely to be paying much awareness of you.
Initially your posts is likely to be lost in a sea of other messages which can be competing for attention, but on the plus side there are not likely to be too many individuals who will dsicover your messages and soon you build up a big following, so here is the perfect time to make a few mistakes.
Remember: Twitter takes a lot of work, features a tiny steep learning curve and can be quite a pretty scary spot to be on day one. There are all of those confusing characters and symbols, strange shortened links, pressure to follow people that you don’t know and so many daunting acronyms and buzz words, not forgetting the hashtag.
However, despite having a lot to learn and having to include some effort, you will still have a lot of fun and it will surely give your business and your brand a boost.