Outsourcing SEO offshore is becoming increasingly popular as a functional option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favourite choice from where SEO is outsourced. This is no surprise considering the fact both countries have abundant method of getting skilled laborers in the field of information technology.
Naturally, projects agreed to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the grade of SEO services supplied by offshore companies. To some degree, their sentiments are understandable but if you pay an in depth attention to their logic, you will realize so how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is actually the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I’m trying to say is, not totally all offshore SEO companies deliver crappy services and not totally all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are actually much better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not just housewives with minimal SEO training but they’re highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.
In the Philippines, SEO professionals need to keep on top of their games. They’re going through a lot of trainings, seminars and workshops with an edge over their peers, which explains why many of them have other skills like web design, graphic design, programming etc. This is crucial if they wish to keep their job. Why? Because competition is fierce. There are certainly a lot of skilled SEOs but there is a few position to fill. Basically, when you assist SEO businesses in India and the Philippines, you are working with the bests.
One of the biggest challenges that SEO companies in the Philippines and India face is language. As most of the clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems using their grammar. Fortunately, this is not the case for many offshore companies. A substantial number of SEO organizations in India and the Philippines employ professional writers because of their content needs. Some western companies resort to providing their very own content to SEO companies to make certain correctness in grammar. https://onepageadvertising.com/nebraska/
And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English is not their first language, is too much of an assumption. That you do not must be an English speaker to understand that businesses operate for the same reason – to produce profit. Proper realignment of one’s SEO strategies to attain your client’s goals and objectives don’t depend on your own comprehension of the English language.
The key selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?
To compare two professionals from two countries based on their salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a fraction of the salary paid to an American SEO, is moronic. The price of residing in India is a lot cheaper set alongside the US, meaning even when their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are certainly a lot of misconceptions about offshore SEO companies. Problems have now been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not just a bad decision, in fact, it can offer plenty of benefits to your company.