The Next Generation is Even More Committed To Video Than Ever
Generation Z is the generation that was born after 2000. These people are sometimes called digital natives. This means that they grew up with digital technology. They can’t imagine life without Netflix, Instagram, Twitter, and the internet. This has profoundly changed the way that video will be delivered to consumers in the future.
Generation Z and Millennials viewed video differently than the other generations. Their preference is almost exclusively for online video and streaming sites that include YouTube, Facebook, Tik Tok, Netflix, and YouTube. These new media have forever changed the formula for creating video content that is successful. They allow users to access short, on-demand video.
Cisco, a Fortune 100 company claims that 82% of all internet traffic will be video content by 2022. This is up from 75% in 2017. According to research by Google, 70% of online video users have found that they can learn more about the auto products they are interested in buying. This trend will only continue to grow as more Gen Z, Millennials and others enter this age group. Consumer spending habits tend to increase and peak between the ages of 34 and 55. According to Omid Kordestani, Google’s chief executive officer, Super Youtube Views Provider has the highest total video consumption of any U.S. cable channel.
What does this all mean for you, as a video production company. This means that we are constantly keeping up to date with the latest trends in animation and video production. We must make content that grabs attention, as it only takes a second for viewers to click. It’s important to be different than the rest with over 500 hours of YouTube video uploaded each minute. According to Hootsuite (a social media marketing company), more than 70% of YouTube users are mobile. We must tell a compelling story with strong messages that keeps viewers interested in the content.
It is important to keep animations, videos, and audio productions short and easy to understand. Video production is more important than ever because it is in high demand on a variety of platforms. They will soon be the main age group for most consumers, regardless of any stereotypes or judgments about Gen Z and Millennials.